SEARCH

Voiceofsport

‘Infront’ grabs six-year Olympics TV rights deal in sub-Saharan Africa

  • Move of great interest to Kenya one of the continent’s most prominent teams in the Olympic Games
  • Global rights agency to create dedicated IOC TV channel ahead of Tokyo 2020
  • Infront’ also focusing on 2022 Youth Olympic Games, hosted for the first time in Africa, in Dakar, Senegal

 

THE International Olympic Committee (IOC), the Olympic movement’s governing body, has signed a six-year agreement with international sports rights agency ‘Infront Media’ for the sub-Saharan Africa region.

The agreement, which runs through 2024, covers the next two Summer Games, Tokyo 2020 and Paris 2024; the Beijing 2022 Winter Games; as well as both of the next winter and summer Youth Games.

Top: Seb Coe (right) President of the IAAF (Federation of International Athletics Associations) and also executive committee member of the IOC (International Olympic Committee) talks to young athletes and their managers in Kampala, Uganda ahead of the 2017 IAAF Cross Country Championships. Above: Faith Kipyegon, one of Kenya’s youngest Gold medallisyts at the 2016 Olympic Games in Rio de Janeiro (women’s 1,500m)

Top: Seb Coe (right) President of the IAAF (Federation of International Athletics Associations) and also executive committee member of the IOC (International Olympic Committee) talks to young athletes and their managers in Kampala, Uganda ahead of the 2017 IAAF Cross Country Championships. Above: Faith Kipyegon, one of Kenya’s youngest Gold medallists at the 2016 Olympic Games in Rio de Janeiro (women’s 1,500m)

Infront, which has been gains distribution of IOC media rights in 46 African countries — comprising exclusive free-to-air (FTA) television, radio, and digital packages — will also work with the body to produce a dedicated African television feed with a focus on the continent’s best athletes.

Julien Ternisien, Infront’s vice president for summer sports, said: “Our shared objective with the IOC is to maximise the reach of the Olympic Games and bring the unique stories to households across Sub-Saharan Africa.

The Kenya women’s beach volleyball team ahead of their Pool ‘B’ matches with Nigeria, Guinea Bissau and Sierra Leone at the African Beach Games which ended in Cape Verde on the weekend. Below: The Kenya tennis team of Ibrahim Kibet and Ismail Changawa won a bronze medal. The National Olympic Committee of Kenya (NOCK, with IOC funding, put together the team

The Kenya women’s beach volleyball team ahead of their Pool ‘B’ matches with Nigeria, Guinea Bissau and Sierra Leone at the African Beach Games which end in Cape Verde this weekend. Below: The Kenya tennis team of Ibrahim Kibet and Ismail Changawa won a bronze medal. The National Olympic Committee of Kenya (NOCK, with IOC funding, put together the team

“We feel the next five years will be an exciting time for the Olympic movement in Africa, with Dakar 2022 providing one of many opportunities for Africa to illustrate its passion for the Games. Infront is delighted to deliver the high-quality service it is known for.”

A dedicated IOC channel in Africa will focus on delivering hundreds of hours of programming to audiences across the region, with more than 30 journalists on board to deliver live and delayed broadcasts as well as highlights from all competitions and full coverage from the opening and closing ceremonies.

In addition, Infront will also provide ready-to-broadcast customised programming from the Tokyo Games next year, with more than 200 hours of broadcast made available across 46 sub-Saharan African countries, and including six to 15 hours of daily content in three languages.

Timo Lumme, the IOC’s managing director for television and marketing services, said: “Following our partnership for Rio (2016 Olympics) and Sochi (2014 Winter Olympics), we are pleased to be working again with Infront to bring the best Olympic Games coverage to Sub-Saharan Africa.

“In 2022, the Youth Olympic Games will be hosted for the first time in Africa, in Dakar, Senegal. With a young population, this is an important time for the development development of the future of sport in Africa, and the IOC continues to redistribute 90 per cent of the revenue we generate through our commercial agreements to support sport around the world, including in Africa.”

-Reported by sportspromedia.com

Leave a Reply

Your email address will not be published. Required fields are marked *